Work Samples

Partially under construction. 

Here are some samples for business copywriting, editing, product copy, UX. 

Other samples for ghostwriting and grantwriting coming soon! 

Please email me at grace.k.goh@gmail.com for my latest portfolio. 

UX Writing for website and app: insurtech start-up

Description: 

Web and app copy for a new insurance platform in the UAE. Fully remote collaboration, with a cross-functional team of UX/UI designers, developers and marketing, across both the client’s product team and the agency’s creative team. 

Client: Shory Insurance


How I added value: 

Website
Android and iPhone

Research Report: electronics technology company

Description: 

Commissioned market research report on smart cities and mobility technology in Singapore. Requirements scoped in Japanese, but output in English.

Client: Omron Healthcare


How I added value: 

- Handled client communications in Japanese language

- Gave recommendations and insights based on researched information

- Included comprehensive list of references for all data sources

Download Executive summary

Product Case Study: cybersecurity start-up

Description: 

Copywriting for technical product brochures and business use case studies. 

Client: Clault Pte Ltd


How I added value: 

- Interviewed engineers to understand product 

- Researched cryptography and security to understand industry 

- Crafted compelling business stories and included design work 

Download Case Study

Product Solutions and Case Studies: cloud infrastructure telco 

Description: 

I was the 4th copywriter hired by a creative agency (the others had failed), to create an urgent conference presentation for an IT infrastructure telco. 

Client: China Telecom


How I added value: 

- Researched industry and competitors to understand their product 

- Guesstimated what the engineers actually wanted 

- Handled queries up and down the communication chain (creative agency, marketing dept) 

- Found a middle ground between diverse stakeholder requirements to deliver on deadline

Download Product Solutions

EDM for Product Feature Release: martech product  

Description: 

I was hired as a contract copywriter for a large organisation with multiple products. 

At some point, my manager left. I ended up doing his job, as well as reaching out to a product team that had limited marketing support.  

Client: NTUC Link 


How I added value: 

- Hung out with scrum product teams to stay up to date with product developments

- Interviewed product owners to clarify and articulate benefits (not just features) 

- Set up webinars for end-customers, and trained engineers to deliver presentations

Download EDM

Branding Messaging Matrix: large organisation

Description: 

A company with wide range of digital products, business segments, customer bases (both b2b and b2c). I was part of Marketing’s attempt to consolidate everything under 1 brand. 

Client: NTUC Link


How I added value: 

- Reviewed legacy branding documents and ongoing user research analyses 

- Iterated and collaborated with Marketing, Research and Product teams

- Worked with designers to create style and tone guides 

- Ensured consistent messaging on all content collaterals  

Contact me for a redacted version

Editing for legal jargon: IP law firm 

Description: 

Editing a boilerplate jargon-filled legal disclaimer document into a short, clear piece that normal people can read. 

Client: Schweiger and Partners


How I added value: 

- Focused on readability: removed long sentences, block paragraphs, etc.  

- Emphasised active language: removed passive voice, changed pronouns, etc 

- Restructured standard legal chapter style into FAQ-style content 

- Reduced document length by half, while retaining all significant details. 

Download Legal Document

Scientific Editing: medtech equipment manufacturer

Description:

Editing scientist interviews, editing and formatting scientific journal articles; reviewing original Japanese text for English consistency; product marketing copy 

Client: Hitachi 


How I added value: 

- Vetted original Japanese text to ensure accuracy in English translation

- Identified and corrected typos, mistakes in data presentation (graphs, captions etc) in medical journal articles 

- Edited citations and units for consistency with scientific style guides 

- Reviewed technical product brochures to identify benefits for audience 

Download Science Newsletter

B2B Blog Post: consulting firm 

Description: 

Research-intensive blog post for building client’s reputation as thought leader; content to later expand into detailed market research reports. 

Client: Zomwork (now-defunct Singapore Press Holdings startup) 


How I added value:  

- Expanded upon a basic brief to identify, conceptualise and propose relevant content 

- Structured research information for future content formats 

- Enhanced dry corporate materials with a friendly tone of voice

Download Blog Post

Website Content: B2B SaaS product 

Description:

Copywriting and editing a new website for a b2b navigation technology product with multiple solutions and industries. 

Client: GrabMaps (Grab for Business) 


How I added value: 

- created questionnaires for business development teams, to identify product use cases

- ensured alignment between content messaging, and product features and benefits 

- did both copywriting (sales-focused persuasion) and UX writing (user-focused content flow) 


Note: projectly currently under embargo. Contact me for explanation of my process.